Because good work shouldn’t stay invisible
PR that does more than get you headlines.
It gets people to act.
Sending your press releases is NOT a strategy
One article in the paper will not move people to change. A press release blasted to a list will not convince anyone to take your side. Coverage without a plan gets forgotten as quickly as it appears. PR is about shaping behavior, securing buy-in, and making sure the right audiences hear you often enough to believe in you.
It is the difference between being a name that shows up once and being the voice people rally behind. We don’t stop at getting coverage. We design strategies that inspire action, build momentum, and move people to support your mission.
Case Study: Thurber House
Thurber House, a local literary arts nonprofit, was experiencing a funding shortfall compounded by a decline in community partnerships. During our Power Play session, we uncovered that their messaging often centered on organizational needs rather than the broader cultural impact they delivered.
By reframing their story to position Thurber House as a cultural anchor worth investing in, we developed a 90-day visibility plan that combined targeted media outreach, strategic positioning within the city’s arts landscape, and re-engagement tactics for lapsed supporters. This approach not only generated renewed local coverage but also activated first-time donors and began to restore the base of community partners essential to sustaining their programs.
Outcomes
$30,000 raised
raised in one month through increased visibility and donor engagement
5+ media hits
highlighting their impact as a cultural hub in the region
40% boost
in donor activity, driven by media-driven visibility
Grow your audience with PR that keeps working even after the headline
How To Work With Us
STEP 1:
For organizations starting from scratch or stuck in the shadows. If you’ve been working quietly with little to show for it and need people to finally take you seriously, this is your move. Most groups waste months chasing attention that never sticks. Power Move is a focused 4-week campaign that puts you on the map, landing your story in front of the right people and giving you the proof you need to say: we belong here. You leave with a clear message, visible results you can point to, and the momentum to rally funders, partners, and your board around real progress.
Power Move includes message development, story creation, tailored outreach to your priority audiences, and a structured push that creates 2–3 early wins you can show to stakeholders.
*Previous payment from the Power Play is applied to the cost
Ready to get started?
Power Plays are for leaders and organizations who need clarity and a plan to cut through the noise and get noticed.
In just 90 minutes, we dig deep into your message, identify what makes people pay attention, and hand you a playbook you can use IMMEDIATELY to start moving the right people to action. You’ll leave with crystal-clear direction on how to earn trust, win attention, and start moving people to action. It’s the fastest way to know what works — and what to stop wasting time on.
Includes the 90-minute session and a written brief that identifies your strongest stories, PR opportunities, and a playbook to move forward with confidence.
*(This cost gets applied to any PR Sprint moving forward).
STEP 2:
For organizations that want to lead the conversation. Too many groups get coverage once, then disappear from the conversation. If you’ve already had your first media hit, you can’t afford to lose momentum - and that’s where we come in.
Power Surge builds an intentional campaign arc over 8–10 weeks, turning early momentum into sustained visibility and trust. By the end, your name carries weight, funders return your calls, partners seek you out, and your community sees you as a trusted leader in your space.
Power Surge includes a full campaign plan, ongoing outreach to media and partners, steady amplification of your story, and a sequenced series of 5–7 wins that stack into authority.
Previous payment from the Power Play is applied to the cost*
Ready to get started?
STEP 2:
How We Turn PR Into Power
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Get Clarity
We uncover the stories, angles, and proof points that make people pay attention. You walk away knowing exactly how to position yourself and build authority, and influencer decision-makers.
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Execute With Confidence
We equip you with the tools, pitches, and visibility strategy that make coverage work harder for you. Every move is designed to build trust and keep you top of mind.
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Leverage Every Win
Coverage is just the beginning. We show you how to repurpose press hits across social, email, and stakeholder communications so they keep building credibility, buy-in, and momentum long after they land.
Leah Wharton
Working with 4th Street was eye-opening! The Power Play helped us finally see where we fit, who we’re for, and how to share that without overcomplicating it.
FAQs
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It’s a 90-minute interview where we dig into your story, messaging, and positioning. From there, we create a written brief and 90-day visibility plan that show you exactly how to get noticed and start building traction.
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Most PR fails because teams chase coverage without knowing what will actually move people.
The Power Play gives you clarity on your story, the right message to lead with, and the opportunities worth pursuing so nothing is wasted.
Small teams walk away knowing exactly how to focus their time and resources for the biggest impact.
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The Power Play itself is about preparing you for coverage that matters.
You leave with an brief that captures your story and messaging, along with direction on how to use future coverage so it builds trust and momentum.
That foundation is what makes every Sprint and placement work harder for you.
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Most clients start seeing media interest and early coverage within the first 30–45 days of a Sprint. The rest of the timeline is about multiplying and using those wins.
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We don’t just send one press release and hope for the best. We build multiple angles, pitch the right outlets, and adjust until we get traction — then show you how to use every hit.
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Retainers drag on without clear outcomes. A Sprint has a defined start, finish, and deliverables — you know exactly what you’re getting, what it costs, and when it ends.
Let’s turn your impact into influence people can’t ignore
Share a little about your goals, and if it feels like the right fit, we’ll set up a quick call to dig in. From there, we’ll map how to move the right people to action — and get your message working harder for you.